The platformization of brands

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August undefined, 2024

Webb1 jan. 2024 · The Platformization of Brands. Julian R.K. Wichmann , Nico Wiegand , Werner J. Reinartz. Published January 01, 2024. You do not have access to this article. Please ask your librarian or administrator to contact [email protected] for subscriptions … Webb13 apr. 2024 · Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU Amsterdam) win the prestigious 2024 Shelby D. Hunt/Harold H. Maynard Award for their article “The Platformization of Brands” (86, 1). The award recognizes the Journal of Marketing article published in the last calendar year …

The Platformization of Brands (2024) www.narcis.nl

Webb9 dec. 2024 · The starting point of this analysis is the digital reintermediation of established brands by brand aggregation platforms (e.g., Amazon, Google Shopping, Booking.com), which emerged as powerful interfaces to consumers’ product search and … WebbVrije Universiteit Amsterdam current best rated movies

The Platformization of Brands - Platform Papers

WebbThey also illustrate the impact of platformization on the governance of affected sectors by public agencies, thus affecting political power, and how public data infrastructures contribute to further platformization. ... Manufacturers, suppliers and others provide what you … Webb12 mars 2024 · March 12, 2024 By Sven Blumberg, Oliver Bossert, Klaas Ole Kürtz, and Gérard Richter. What do some of the best-known tech giants have in common? They are, of course, all phenomenally successful, paradigm-redefining companies, boasting massive market valuations and continuous growth. WebbThis guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other consumers, or third-party businesses) and crowdsending (i.e., consumers providing value to platform participants) of products, services, and content along with a … current best record in mlb

Platformization of the Economy: What Impact Does It Have on the …

Joost Rietveld on LinkedIn: The Platformization of Brands

Webb3 mars 2024 · I am a Senior Product Manager at TheyDo, a customer journey mapping tool used by top CX professionals, Product Designers, and Product Managers around the world. Also, I’m teaching at the first-ever comprehensive Product Management course in Lithuania. This course is organized by The Atomic Garden Vilnius, along with PM leaders … Webb9 nov. 2024 · In today’s platform era, marketplaces and matchmakers such as Amazon, Alibaba, and co. have become powerful intermediaries to brand offerings: These brand aggregation platforms offer consumers virtually endless shelves, provide product … current best prime day dealsWebbThe Platformization of Brands How brands can regain access to their consumers by building their own platforms. platformpapers. Nov 9, 2024. 1. Platform Envelopment and Network Effects Absorbing functionality from another platform can help platforms solve … current best refinance options

"Webb7 okt. 2024 · Journal of Marketing Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that … " - The platformization of brands

The platformization of brands

WebbThe Platformization of Brands (2024) Pagina-navigatie: Main; Save publication. Save as MODS; Export to Mendeley; Save as EndNote; Export to RefWorks; Title: The Platformization of Brands: Published in: Journal of Marketing, 86(1), 109 - 131. American Marketing Association. ISSN 0022-2429. Author: WebbThis guidance comprises the conceptualization of digital platforms as places of consumer crowdsourcing (i.e., consumers drawing value from platform participants such as the brand, other consumers, or third-party businesses) and crowdsending (i.e., consumers …

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Webb12 apr. 2024 · Find many great new & used options and get the best deals for Platformization Of Urban Life Strüver, Anke And Bauriedl, Sybille Book at the best online prices at eBay! ... Brand. Unbranded. MPN. Does not apply. UPC. Does not apply. Business seller information. Studibuch GmbH. Lutz Gaissmaier. Neue Weinsteige 69. 70180 … WebbThey identify four types of flagship platforms based on the extent of crowdsourcing and -sending, and highlight three key factors that brands must consider when creating their own #flagshipplatform. The blogpost is based on Julian, Nico and Werner's excellent research published in the Journal of Marketing and the Harvard Business Review .

Webb27 nov. 2024 · As digital transformation is on the agenda of every organization’s strategic plan, businesses are realizing that platform businesses deliver higher revenue growth, profits, and value as exemplified...

http://sage.cnpereading.com/paragraph/article/?doi=10.1177/00222429211054073 Webb30 sep. 2024 · Brooke Erin Duffy is an Associate Professor at Cornell University, where she holds appointments in the Department of Communication and the Feminist, Gender, and Sexuality Studies program. She is the author of (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work (Yale University Press, 2024), Remake, …

Webb7 okt. 2024 · Published 7 October 2024. Business. Journal of Marketing. Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands …

Webb16 nov. 2024 · The platform as a guide. Platforms in this category foster high degrees of crowdsourcing but low degrees of crowdsending. Users of these platforms profit from the brand and third-party businesses ... current best rated antivirus programWebb7 okt. 2024 · Published7 October 2024. Business. Journal of Marketing. Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands … current best samsung phoneWebbPublished7 October 2024. Business. Journal of Marketing. Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have … current best seller books listWebb13 apr. 2024 · Julian R.K. Wichmann and Werner J. Reinartz from the university of Cologne and UoC alumnus Nico Schauerte (now at VU Amsterdam) win the prestigious 2024 Shelby D. Hunt/Harold H. Maynard Award for their article “The Platformization of Brands” (86, … current best seller books 2022Webb29 okt. 2024 · In a computational sense, a platform must be a programmable infrastructure that can be built on by others through API’s (application forming interface) (Helmond, 2015). In an economic sense, a platform must function as a multi-sided market in order … current best running backs in nflWebb21 aug. 2024 · Platforms and Brand Marketing Wichmann, J R K, Wiegand, N and Reinartz, W J, (2024), “The Platformization of Brands,” Journal of Marketing , 86, (1), 109 – 131. You need to then read the paper which explores the issues and then proceed to provide an analysis and critique of the thinking behind authors’ work. current best seller books politicalWebbThe Platformization of Brands Julian Wichmann, Nico Wiegand, Werner J. Reinartz Marketing Research output: Contribution to Journal › Article › Academic › peer-review 80 Downloads (Pure) Overview Fingerprint Fingerprint Dive into the research topics of 'The Platformization of Brands'. Together they form a unique fingerprint. Sort by Weight current best seller paperback books